Though CRM solutions pile on the bells and whistles in an effort to attract customers, the reality is that there are a few core features that have most of the impact on your business. While examining your options for CRM, focusing on these features can prevent you from being distracted by features that, while interesting or even promising, will not do the CRM heavy lifting your business needs now.
At the end of the day aistudio technologies CRM solution must enable the organization to be more profitable and your list is goes to the heart of this need.
People should remember that CRM, at it's core, is about much more than technology; it is about the processes and the people as well. Before investing in CRM software make sure you've taken the time to:
- Review your processes. Are they working for you? Can/should they be modified?
- Organizationally do you have the right team and right structure in place?
Don't accept a technology only solution, but make sure that you choose the right technology after addressing these other core needs.
- Simplicity and ease of integration
- Remote access
- Mobile access
- Stronger multichannel support
- Integrated analytics
- Campaign management
- List management/master data management
- Flexibility and customization
- Lead generation and follow-up tracking
Sugar is the CRM solution that gives you the independence of an open platform, freeing you from the limits of other, more restrictive CRM solutions. Sugar supports your business processes, your business applications, and whatever solutions you choose to integrate with your CRM.
Key enhancements to Sugar 6.3 are
- Email archiving
- Simpler data importing
- Importing contacts from Google
- More Sugar Logic capabilities
- Quick edits capabilities
- Performance and response time improvements